Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic Marketing course.
Attend Foundations and learn how to:
Get everyone on the same page.
Pragmatic Marketing Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.
Tune into the market.
Stop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.
Uncover strategic opportunities.
Use your market understanding to identify strategies that minimize risks and optimize results.
Who Should Attend
The most successful implementations occur at companies where individuals from all key departments attend Foundations: executive leadership, product management, marketing, development, sales and more.
Key Deliverables Covered
Pragmatic Marketing Framework, roles and responsibilities and gap analysis.
Common Public Bundles
SALE PAGE | Price: $1,195
Product Marketing Foundations: Videos, PDFs | Size: 328 MB
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