How to Retain Existing Customers?
It usually costs businesses five to 20 times more to get a new customer than to keep an existing one. Yet, many companies focus more on attracting new shoppers and overlook the importance of keeping their current customers happy. While it’s great to cast a wide net to find new clients, relying only on one-time […]
How to Upsell and Cross-Sell?
“Buy me those chocolates!” The kid pointed his chubby finger at a big jar of sweets on the shop counter while they waited to check out. The guy at the counter grinned, but the mother winced. She just got cross-sold. Amazon has found that cross-selling and upselling make up about 35% of its revenue. In […]
